I was recently invited down to the Dr Martens store in Belfast to have a look at the new spring range. I can’t believe it was back in Septemer last year I was at the store opening. Time flies! It was great to check out the new pieces and find out how the new store has been getting on.
Whilst an eternally alternative brand Dr Martens has moved with the times with seeming ease, and I love seeing everybody from teens to people in their 60s rock the iconic rubber soled DM shoe or boot. There’s a lot to be said for a brand that has been around since the 1960s to be able to transcend the generations – equally appealing to today’s youth and the people who were part of the punk movement in the 1970s (an era that very much defined what Dr Martens stand for today).
I really admire how the Belfast store is impeccably laid out and merchandised. From industrial style tables to vintage cabinets and drawers, everything is displayed neatly and with great care. You can actually see everything without having to ‘hoke’. There is space to move, breath, and most importantly, to try on.
Dr Martens are world renowned for their awesome sturdy shoes and boots but their leather bags and clothing items for men and women are also worthy investments. Dr Martens don’t veer far from the colours black and red, and I appreciate a brand who knows what they’re all about – they move with the times but they’re not a slave to fashion trends. Scroll down to see my top picks from the store’s spring range, and to find out which pair of shoes I ended up walking away with…you might be surprised by my choice.
The Made in England range are a must for die-hard DM fans. Love these Oxblood Vintage 1461 shoes.
Sexy new DM ‘Leonie’ loafers. I wanted these badly but they just didn’t suit my foot shape.
These Agnes monkstrap shoes would make a strong statement for spring.
Custom DM artwork was happening during my visit.
DM Belfast kindly let me pick something from the new spring range and of course I opted for shoes! These tattoo print ‘Polley’ shoes may have divided my instagram followers but I fell in love with them once I tried them on. And I figure it’s the job of DMs to divide people and get them talking! What do you think of my choice?