The iconic British womenswear brand Jaeger opened a brand new store in Belfast last month and of course I had to pop in and check out the new premises. The store is full of classic statement pieces, which are the hallmark of Jaeger’s understated and chic style. I adored the camel coats, the beautiful sweaters and, of course, the leather bags.
There was a fab offer on the Julianne tote bags whilst I was visiting (£150 down to £100) and when I went back for a second visit a few days later I had decided I wanted the most classic tote bag of all – the tan tote. For me this is a timeless piece which I’ll hopefully treasure forever. I love the strong structure of it and the textured pebble leather. I took my bag out for it’s first outing at the weekend into Belfast City Centre. It held all my essentials with room left for some shopping!
To introduce the people of Belfast and beyond to the new Jaeger store location on Arthur Street the folks at Jaeger have put together a fab guide to Belfast’s best bits. I wanted to include the ‘Jaeger Neighbourhood Belfast’ guide in this post as I agree whole-heartedly with the picks – from a jaunt around St George’s Market to Afternoon Tea in the Merchant and a trip to the Titanic. I’d highly recommend you treat yourself this Christmas/New Year to a trip to Belfast, a splurge in Jaeger (their Christmas sale is meant to be fab) and a dander around the great city of Belfast!